DESIGN WORK
Shape, Color & Voice
BRANDING
This skincare branding project was guided by a desire to speak to older women without leaning on anti-aging tropes. Instead, the visual identity embraces age as beauty. Using form, color, and tone to convey softness, confidence, and visual clarity. From thoughtful packaging design to printed touchpoints like a magazine ad placed in dermatology waiting rooms, each element was crafted to build brand recognition and trust at every stage of the customer journey.
SUSTAINABILITY & TECH
A tool for growth, or fuel to the fire?
The role of design within tech systems occupies a contradictory position. Design can expose the ways technology contributes to systemic issues while acting as a tool for reshaping how we live, build, and consume. In proposing alternative modes of practice, design becomes a pathway to enabling conversations around the impact of tech. From urging transparency in supply chains to rethinking resource access, I’m interested in the way we can shift perspective and set limits depending on how we choose to use tech.
Smart tech is often runs in the background of our lives without us knowing but holds the promise of more conscious living in its potential on how it can reshape our habits. This concept explores a smart home interface designed to help individuals manage their energy and resource consumption at the household level. It’s an idea of tech that empowers users with actionable control, making individual recourse use tangible.
Ever wondered what to do with your e-waste?
Throwing it in the garbage feels wrong, and that's because it is!
This conceptual subway ad for Best Buy is designed to educate and re-direct. A great way for Best Buy to get people through their doors all while promoting good practices.
FUN WITH MOTION
Stay With Me
In a world of shrinking attention spans, sometimes the best way to get someone to look is to make it move. These motion experiments in After Effects and Blender are quick dives into form, rhythm, and play. No brief, just shapes, keyframes and the occasional render crash. Movement, is just another way to tell a story.
