Finding Your Caddis Persona
The Parsons BBA senior capstone program introduced its students to companies who were looking for Parsons students to help address some of their business and design problems. For this project, my team and I chose to work with Caddis because of their desire to revolutionize the need for reading glasses by integrating stylized glasses into the costumers lifestyle. We found it really refreshing to see a company that prioritizes lifestyle and personality in the eyewear space. We wanted to help find solutions in community building and engagement while collecting new customers that were in the 40 and up age range.
Understanding Caddis and Their Problem
We saw an opportunity for community engagement by enhancing Cadis's digital costumer touch points and experience. We understood that Caddis wanted to build a community with existing users through the values they want their costumers to share. This strategy seeks to strengthen Caddis's community while adding an interactive feature that can be compelling to new costumers. This test also serves as an interesting touch point for the Caddis brand to understand their costumer and how they operate.
Iterations
My role in this team was to build out the personality test. This part of the process helped me utilize all the information we had gathered about consumer and business needs to build out a test that provides insight for Caddis and experience for their costumer. I used tools such as found video, illustrations and 3d modeling to find the most compelling way of representing interests and behaviors. Keeping this test visually dynamic was key in keeping users engaged until the end.
Final Prototype
This is the final prototype pitched to the client, displaying the visual language this test could include.
