Finding Your Caddis Persona
The Parsons BBA senior capstone program introduced its students to companies who were looking for Parsons students to help address some of their business and design problems. For this project, my team and I chose to work with Caddis because of their anti anti aging messaging and their desire to revolutionise the need for reading glasses by integrating stylised glasses into the costumers lifestyle. We found it really refreshing to see a company that prioritises lifestyle without condemning customers for ageing or convincing them to try to behave or look younger. We wanted to help them in their problem of finding ways to create a community engagement and collecting new customers that were in the 40 and up age range.
Understanding Caddis and Their Problem
After dissecting the problem, we looked at trying to improve Caddis' community engagement and costumer outreach by building and expanding the ways we look at costumer experience, and enhance their introduction to Caddis products. We saw this as an opportunity for Caddis to build a community with existing and new customers through the values they want their costumers to share. The strategy seeks to strengthen Caddis's community and branding and promote the anti anti-aging messaging. We hope this test also serves as an interesting touch point for the Caddis brand to understand their costumer and how they operate.
Iterations
My role in this team was to build out the personality test. This part of the process helped me utilise all the information we had gathered about consumer and business needs to build out a test that holds the interest of both Caddis and their costumer. I used tools such as found video, illustrations and 3d modeling to find the most compelling way of representing interests and behaviours. These exploration had the aim of finding a visual system that would encourage a high completion rate.
Final Prototype
This is the final prototype pitched to the client, displaying the visual language this test could include.
